Edited to add: Before you get as excited as I was about this new chocolate there has since grown up a storm of controversy around it. Its labelling is misleading at best - there is sugar in this bar, it just comes from honey according to the makers, but it isn't going to be any good for diabetics or paleo people. They do a diabetic bar apparently, but check it all out before you buy and don't go by the over optimistic labels shown below! Shame as it's very tasty! Here's the manufacturer's statement.
Basically this bar is all chocolate, no weird ingredients, and it is smooth and dark, just how I like my chocolate. Only problem is it disappears too quickly – the bars look nice and big, but they are thin, so the temptation is to keep snapping off a bit more and a bit more till it’s all gone. But then that happens with any good chocolate in this house.
The story that I was told at Nature’s Deli, where we happened upon this bar the other day, is that the Swiss technology division who produce the couverture have developed a new natural way of taking the bitterness from the cocoa beans, a bit like decaffeinating coffee, but without using any chemicals. So all you get in the bar is 70% organic cocoa and 30% organic cocoa butter. Then it’s tempered six times instead of just once or twice, to get silky smooth chocolate that melts in the mouth.
If I have any criticism it’s that the packaging could do with a little more work to make it user-friendly. Because the bar is thin it has a cardboard backing and the foil inside is glued to the card, which made it hard to re-wrap neatly. Not something that’s going to put me off buying it though!
The Le Chocolatier factory is in Paarl and their retail shop is in Stellenbosch. You can also buy online or at a few health shops around Cape Town. Oh, and it only costs a few rand more than my other favourite (but mass-produced with no pretensions to organic status) chocolate bar, so it's good value for that amount of foodie halo polishing credentials.
Now I’ve gone and finished the bar, all in the name of research while I was writing this, so I definitely need more, sooner rather than later.
Disclosure: I wasn't asked to review this product and my sister-in-law bought it for me to try, thanks SIL!